No more Olympus. Now OM System.

[jlyle]

The New OM SYSTEM Brand and a New Camera on the Way

Olympus is changing its name to the OM System. With the announcement, they have told FStoppers that they are also developing a new interchangeable lens Micro Four Thirds camera. The name change doesn't come as any great surprise since the imaging arm of Olympus was sold to JIP at the start of...

fstoppers.com

 

[BoltSnap]

The New OM SYSTEM Brand and a New Camera on the Way

Olympus is changing its name to the OM System. With the announcement, they have told FStoppers that they are also developing a new interchangeable lens Micro Four Thirds camera. The name change doesn't come as any great surprise since the imaging arm of Olympus was sold to JIP at the start of...

fstoppers.com

The name change was expected but no details on the new camera unfortunately.

 

[runsongas]

new name is stupid, couldn't they come up with something more inventive?

 

[BoltSnap]

new name is stupid, couldn't they come up with something more inventive?

Agree.

 

[BoltSnap]

It may end up "OMS" since it is "OM System"

 

[Ardy]

Don't think the name is too important at this stage but the new camera will be the making or breaking of the company.

 

[drrich2]

Why throw out a catchy name with strong brand recognization for something very generic and unimaginitive-sounding?

 

[deeper thoughts]

Interesting

 

[Nemrod]

Did they not sell that segment of the company? And maybe the new company did not also aquire the rights to the original brand name? I hope they survive please. N

 

[Ardy]

I think Olympus is still continuing in some areas. OM is hardly imaginative but their first mistake was making a voice recorder as their first project. So we all know the marketing dept. have little control in this company. I am hopeful it is being run by engineers and then the camera's will continue to be innovative and light.
I will be very interested in the specs of the new camera.