I agree. I've already added our shop (Bruno's Dive Shop) to your site and created an event - the Seahorses Shipwreck Festival, which several of the local shops will be at, including us (even though we're not listed on the appropriate page *nudge to anyone reading this*!). I like your site. If there was some option to import or sync events from our google calendar it would be even better..Ray's is interesting, but it's the same problem I ran into when I decided to create my site - it's not always enough to know a dive exists! I wanted to know where it was and who dives, or at least which dive shops are close enough to dive it! (I will be adding the dive shops to the maps here shortly, that way you can get a nice visual proximity of the shops and wrecks, etc).