DIR- Generic New Santi Avatar Drysuit ordered—full review to follow soon.

[Hartattack]

Curious on the boots, where you able to order a specific size?

I was lucky as my measurements in a stock medium fit which is a 42 Eur or 9 USA boot. They have sizing on their website
Home

 

[Hartattack]

Just says there that they have an agency cooperation with Santi, so calling it a Santi suit is probably a little bit of a stretch.
Then again it most likely means the suit itself will be well made, and at a great price too.

If you go to their FB page—they have videos of the Santi CEO explaining the brand. Like I’ve said in other threads, I equate it to BMW and MINI— BMW owns both but MINI is their cheaper brand for a different demographic. Also, I think they are trying to compete with DUI’s Yukon II and Cortez branded stock suits.

 

[Degenerate]

If you go to their FB page—they have videos of the Santi CEO explaining the brand. Like I’ve said in other threads, I equate it to BMW and MINI— BMW owns both but MINI is their cheaper brand for a different demographic. Also, I think they are trying to compete with DUI’s Yukon II and Cortez branded stock suits.

Don't really use facebook, so thanks for clearing up the confusion for me

 

[Lorenzoid]

I’ve been pondering what the relationship might be between Santi and SNT Marine, the maker of the Avatar brand suits. Could it be that Santi would like to offer a more economical suit, but their relationship with Halcyon somehow precludes them from undercutting the suits Halcyon wants to sell? So the workaround was for Santi to create a new company that would be free from the affiliation with Halcyon?

 

[ericfine50]

I am guessing it is allow Santi to have their premium line and then a more economical line of suits without "diluting" one brand.

 

[Lorenzoid]

I am guessing it is allow Santi to have their premium line and then a more economical line of suits without "diluting" one brand.

I suppose. But they wouldn’t necessarily have needed a separate company for that.

 

[ericfine50]

My guess is the suit is not being made in the same factory as their premium suits. Keeping it a separate company may have other business benefits.

 

[Hartattack]

I’d like to know that as well. DRIS will be talking with the folks from Avatar on Wednesday at 3 pm CST via Facebook to discuss the suit.

Sadly, the suit did not make it to my place on time—but it should be here Tuesday due to the holiday.

 

[ericfine50]

I think that FB Chat will be interesting.

 

[ericfine50]

watched some of the FB Live DRIS Chat about the suit. It looks like a good "basic" suit. Seals are latex and non-user replaceable, which makes sense from a cost perspective. DRIS said they could add ring systems/boots to make those changes. To me, it looks like a good travel DS, first time drysuit or backup suit for the price point.