teknitroxdiver
Contributor
If you read a lot of threads as I have done in the decade I have been on ScubaBoard, you will see which businesses have really mastered the art of using SB effectively to promote their businesses. The ones that I think do the best job are first and foremost positive and effective participants in threads in general. They step in and offer good advice in a friendly way. They do not disparage others or come across as insulting. They become model citizens in the SB community above all else. They do not hide their business affiliation, but they don't flaunt it, either. They are not constantly shoving it in your face, a practice that only builds resentment. When people become interested in using the services they offer, they are inclined to go to them for those services, simply because they respect the person for the general quality of their posts.
Occasionally in threads people will ask for recommendations--does anyone know a good [XXXXX] in this area? When that respected poster replies in a non-assertive way that they do offer that service, no one complains, and frequently others will chime in to support that offer.
Occasionally, but only occasionally, this respected member of the community makes an announcement about a special event being offered. No one minds.
I heartily recommend this approach for people wanting to promote themselves through this forum. Participate in SB in a way that builds the respect of the community and that respect will carry over to your business. If people think the only reason you are on SB is to push your business on them, it will be quite the opposite.
And on the other hand, you have Beaver Divers, who have solidly convinced me and many others to never spend a single dime with them.
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