Finally, someone brought it up!!
What kind of diving are you doing, and do you intend to do?
I use an 18w Halcyon, I cave dive, my buddy has a 21w Salvo head, and I have dove the 35w Salvo. I prefer a brighter light. But I also don't want to be too much brighter than my buddy's light.
That said, one buddy has a 10w, it's much tougher to spot in the water. If that's all your budget will allow, get one used and upgrade later when you can afford it.
Otherwise, look at what you want to do and with whom. What do they have?
My personal opinion is to buy the biggest, brightest, longest burning light you can lift and afford. I may be looking to trade up my 18w to a 35w.
Size matters for this girl.