and wattage is a terrible unit of measurement with LED's because it only works for the same emitters.
I.e. Light Monkey has a 32W LED that produces 2500 lumen. It's a 10 year old emitter and is horribly inefficient. UWLD only needs 20 watts to get the same output. It works when comparing most of the backup lights because they are basically using the same Cree emitter, but on primaries it's a lot different. It was more useful when everyone was using the same HID or Halogen bulbs, but with LED's there is a lot more going on so using power consumption is pretty useless.
The emitter output is more commonly what is coming out of the emitter, but not what is coming out of the glass, that is where the reduction usually is. The emitter may very well be putting out 1000lm, but because of efficiency losses in the lens, you're only getting 600-800, which is about all you can expect from a single emitter without a high AH pack behind it.
Lux is the number you want for spots, lumen is what you want for total light output. Problem with both, but especially lux is that it is damn near impossible to accurately measure, and the equipment needed to measure them is insanely expensive. Lux is tough because you can have a however many thousand lux light with a 6* beam, and you can have the same lux output with an 8* beam, and the 8* is putting out a LOT more light despite having the same lux number which makes it pretty useless since there are a lot of different beam angles on the market. It just measures how "hot" the hotspot is. Total lumen output and the beam angle is enough, better yet, have a picture of the beam patterns for comparison.
Compare | Underwater Light Dude
You can see some pictures there. Unfortunately they only had access to the Hollis 25w LED which is similar to the LM but not the same. You can see the the LM 12 vs the LD15 though for good comparison. The LM12 throws about 750 lumen which is comparable to most of the backup lights on the market right now and draws 12w. The LD15 is drawing 30% more power at 15W but throwing twice the light and it shows in the pictures.