Don't most of us instructors promote ourselves in one way or another on scubaboard??Let's be real here. You write here and elsewhere to promote yourself.
Sure, the information I provide in my blog and links to my articles are free, but it does students find me who think I match their style. Am I not promoting myself in providing links to my blog posts on SDI's blog? Or to my own blog/repository of documents? I'm not Gandhi, so while I do so to help others, there is something in it for me. I would be extremely disingenous and have zero integrity if I did not admit this.
I see this post as more of a discussion of issues within the industry, and let's not kid ourselves, they do exist. We have to be willing to accept criticism of agencies and ourselves as instructors if we are to have any hope of moving things forward in a way that is beneficial to our customers (and thereby ourselves).
If Darcy promotes himself while we think a little bit more about introductory scuba experiences, well, I won't speak for anyone but myself, but that's A-OK with me.