Lay-responders who know CPR and have received rescue training are already in a very good position to render the appropriate first aid care to a diver complaining of respiratory problems. EMTs and paramedics are primarily concerned with stabilizing the patient and expeditious transport to a hospital. Knowledge of IPE won't typically affect any of the interventions that they will attempt. Emergency room physicians may not have heard of IPE in the context of scuba diving, but they are certainly aware of how to treat pulmonary edema.
BubbleTrubble has once again summed up my thoughts better than I could have. In the field, pulmonary edema is pulmonary edema. The etiology is irrelevant to first responders and, to a large extent, even ED personnel.
Jax, I applaud your efforts to educate ScubaBoard readers about IPE. I do think it's necessary to re-emphasize the fact that, for the average diver/potential rescuer, the treatment in the field is going to be no different than the treatment for any other type of respiratory distress, as had been pointed out by numerous posters. I think that your emphasis on treatment should focus on "C - A - B", providing O2 if available, and getting the victim to the nearest hospital as soon as possible. The advanced treatments you talk about, e.g. bag valve masks and CPAP machines, are out of the scope of practice of most lay rescuers. Though they may be effective, if you include advanced ventilation techniques in a general discussion about IPE among divers it tends to muddy the issue.
It's also important to remember that, though IPE is still under investigation, we know that it is not a single, specific disorder. BubbleTrubble pointed out the probable differences between Denise's incident and John's. Similarly, IPE in a triathlete is different from IPE in a diver with underlying cardiac problems.
I do think that IPE is probably under-reported, possibly due to lack of knowledge. I'm glad to see that word of it is spreading, because the more it's recognized, the more it can be studied. We do need to avoid being alarmist, however, and remember the basics of first aid and CPR. In an emergency, it's those basics, executed well, that can make a difference in survival, as John's story vividly illustrates.