Yes I remember reading about that. If I am correct the guide took them off the main line and on to a secondary line with out using "jump line". they got confused as to where they were and went deeper into the cave - turned around and ran out of air/gas. Again - DONT go off the main line.
This is indeed what happened, and no one knows why he did it. There was more wrong than that, though--they did not start the dive with full tanks.
For those who don't know...
In most Mexican cenotes, you have what is often called a cavern line, a line laid in the cavern zone that allows cavern divers to follow it and always have a guideline back to the surface. When you are in the cavern zone, the light from the surface will always be visible to you. If all lights were to fail, you should have no trouble finding your way out.
When the cavern zone ends, there is no line for a while, and there is usually a sign telling you not to go any further, although that varies in different locations. You should not be able to see it from that point, but another line starts farther in and then continues into the cave. The purpose of that gap between lines is to keep cavern divers from accidentally straying from the cavern line and going into the cave. Cave divers will either start a new line somewhere else or start from the cavern line, laying a new line of their own to connect to the line in the cave. That way, when they return from entering the cave, they will have still have a continuous line to the surface. Without that line, they could easily get lost, even if they are really only a few feet from the cavern line.
Why the dive guide took his customers off the cavern line and into the cave, especially without laying that line, is a mystery. It is possible that one of the customers went in on his or her own, and the others went in in an attempt to bring him/her back and got lost.