for lumens you need
1) led that is capable lumens light current
2) driver that give led die right electric current (that mean right current , right voltage and right current shape )
3) you need right cooling
for brightness you need: all above +
4) right optical concentrator which could be
a ) reflective type .... right reflector for specific led
b) translucent type ...right lens for specific led like fresnel lens , katadioptic lense
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if someone open light head in way that measure and put current via current clamps then observe oscilloscope curve
THEN WE MIGHT TALK ABOUT LUMENS - compared to the manufacturer's data ( still we don't know optimum efficiency without base temperature - mean cooling which is at semiconductors very important just look at computers !)
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H focus have Cree XML-2
LM have Luminus SST-90
Thor have Luminus SST90
SST-90 is +30 W led (it runs with 9A , but it can take 12A for sure ; record is I think 15A) very very robust led
have made my projects with that led with reflector and lenses. Led have glass dome !!!
Build is much more expensive (glass dome , gold bonding on each row,.....) Led die is 3mm x 3mm = 9mm2
Cree XML-2 is 10W led , silicone dome . Led die is 2mm x 2mm = 4 mm2
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I have wrote these basic parameters because producers balances them in way to get ( longer burning time , smaller canisters , brightness,...)
best handling and then depends success of a light.