Maybe, but I still have a hard time seeing it fly. I think GUE would be better served by focusing on a bang-up AOW/Rescue/Deep course followed by their Recreational Triox. I just can't fathom why they'd want to bother with OW training. It's not until after OW training that folks really begin to get an idea of what they want out of their diving. The unique approach that GUE offers doesn't really come into play for almost everyone until that point.
You're describing the way things work now. Sounds to me like GUEs shooting for a new way of doing things. Visionary - just like Apple. I hope it goes the way of the iPod and not the Newton, but time will tell.
Word of mouth is the best advertisement, wait till the first few generations of students get their GUE OW cert and start evangelizing on the web forums and talking to their wannabe-diver friends. Even PADI started somewhere...
Rob