Sorry if this strays off the point of the post a little....
seabass once bubbled...
If they aren't making money on the travel, then they should partner with travel agencies and let the travel agency spend the time organizing the trip. Partnering with one or more travel agencies seems like a great way to drive business to the dive shop as I suspect there are many more people booking tropical tours than go to the dive shop. [/B]
I totally agree,
I've been stressing this point to my local dive centers. They want to do lots of trips, but usually only manage to fill 1 a year (if that). For at least one local shop, I think they just do it so they can go on a trip for no $$, just some work on their part. Makes sense. I think that is great.
For many small shops, going on a trip means, closing the store for a week. Not a huge deal once a year, but too much more than that means lost revenues.
I offer them a chance to make more money from divers who will travel anyway (not with the lds) as a bonus.
By allowing me to advertise in their stores, they get a commision on travelers that do not go with them. Bomus, the people usually buy new gear, odds & ends, gear bags etc. in the dive center.
Also, since travel is my main focus, I can spend more time making the best experience possible for divers/travelers. As an instructor, I can relate to what divers want. Unlike many travel agents, who deal far less with SCUBA related travel.
I have found a few that are willing to do this. Others seem hesitant, as if perhaps I am somehow competing with them.
Makes sense to me:
where else to advertise but the ldc, thats where your target audience gather. Great for me
Why not make a commish on divers who are going to travel anyway-great for the ldc
People buy gear before travel-great for ldc
I think this makes sense, How bout you guy & gals?
I focus on what I do best, Travel, DM duties and instruction. I do not spread myself thin by having the additional challenges of running a Dive Center, dealing with retail etc..
The LDC does what they do best, retail, classes and a trip a year. They don't have to deal with the additional stress of running a travel agency within their store.
So, any of you Dive Center owners interested in commisions on my tours?
Doing an Aruba tour in April
Andrew
o2scuba@aquatic1.com
www.aquatic1.com