When I first started diving, I wanted to buy gear, but I was not in the kind of financial shape needed to just go out and buy. I had gotten certified on vacation and so had no relationship with any local shop. I shopped around at the 3 dive shops in Boulder carefully, and then discovered a different source--a new company called eBay. I used it to buy a BCD, primary regulator, and air integrated computer. All I needed at that point was an alternate regulator and some way to get everything put together. (I had no idea then how easy it was.)I can see how that would work on some, especially if they didn't have anywhere else to go. Very, very sad to hear that though. No business needs to be ran that way. There's no reason why they need to do that.
In my line of work (gas systems / sales of propane) I give people all the different options out there. I lay out the pros and cons and give my personal opinion on what and why they should go with what I'm suggesting, but always finish with it's their house, they have to be comfortable with their decision and live with it. As long as they've been informed, I've done my job.
You point me to a shop that works like that, and I'm a customer for life.
The local shop I had liked the most was Rocky Mountain Diving. I bought a wetsuit from them and an alternate regulator, and then had the gall to ask them to put the primary regulator set, the air integrated computer, and the alternate together. I sensed a somewhat hurt look on the face of the man waiting on me, who I later learned was the shop owner, but he did it for me without hesitation. I felt so guilty that I vowed I would never do that again. I was their dedicated customer until the owners retired by selling their business to one of the other shops in town.