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b.Determine the rate of erosion amongst existing divers
This one always makes me laugh. PADI, DEMA, everyone knows that the retention rate of divers is low. From Openwater through course director there is a standard 1-2 year span before they usually drop out(most of the time alot less). They don't need to spend money finding this info anymore. They need to stop talking about it and change those numbers. That is a pathetic retention rate, which instead of always figuring that they will replace those that leave with new students they should be figuring out how to stop them from leaving while ALSO attracting new people.
For YEARS it has been " Oh, well they won't stay long, so we need to keep attracting new divers to fill the spots left open" Fix the ultimate problem of people not staying long...Change the way you are teaching and selling your product. Create a Lifestyle which is why all of us got into this. We fell in love with the diving lifestyle. The trips, the fun, the adventure............Create a lifestyle in new divers and you keep them coming back. Show them why nothing else is as fun as joining you on the weekends at your local dive spot, why your trips are the best thing they will do in the year, why this lifestyle is more fun than most things out there.
This one always makes me laugh. PADI, DEMA, everyone knows that the retention rate of divers is low. From Openwater through course director there is a standard 1-2 year span before they usually drop out(most of the time alot less). They don't need to spend money finding this info anymore. They need to stop talking about it and change those numbers. That is a pathetic retention rate, which instead of always figuring that they will replace those that leave with new students they should be figuring out how to stop them from leaving while ALSO attracting new people.
For YEARS it has been " Oh, well they won't stay long, so we need to keep attracting new divers to fill the spots left open" Fix the ultimate problem of people not staying long...Change the way you are teaching and selling your product. Create a Lifestyle which is why all of us got into this. We fell in love with the diving lifestyle. The trips, the fun, the adventure............Create a lifestyle in new divers and you keep them coming back. Show them why nothing else is as fun as joining you on the weekends at your local dive spot, why your trips are the best thing they will do in the year, why this lifestyle is more fun than most things out there.