Oh no...something entirely different. You couldn't be more wrong. Naive implies not knowing. I know all too well that there are unscrupulous folks in the world. Some people do bad things, & some folks accept bad behaviour. My reaction has much more to do with wanting...or even expecting... or maybe hoping is a better word...for good morals and ethics. I know all too well that different folks accept different levels and have different understandings of right and wrong...and some folks accept poor ethics
And yes, I fully assume that DAN, as a collective, probably didn't design what's posted there... and a lot of them wouldn't even condone it. It's more than likely a result of the algorithms, many many layers of marketing folks clicking boxes, etc.
But that said, it doesn't make it right.