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Always a topic on SB.... Cline's is always an interesting read.
In general, 42% of all (dive) businesses expect their 2nd quarter 2008 Gross Sales to be ahead of the same period in 2007:
> Retailers are optimistic that their 2nd Q 2008 gross sales and certification numbers will increase. However, retailers, as a whole, believe their 2nd quarter dive travel sales will not rebound and continue to be off as compared to their 2007 numbers.
> Independent Instructors also are optimistic that their 2nd quarter 2008 certification numbers will increase as compared to last year.
> In contrast, dive resorts or tropical operators, wholesalers and dive liveaboards are preparing for a decrease in travel sales for the 2nd quarter.
Summary:
> In general, confidence is high for the 2nd quarter of 2008. The South American region reported the highest confidence (57%), followed by Canada (50%), then the United States (47%).
> Overall, many business were down this first quarter. Although confidence is high for the 2nd quarter, almost all sectors agree, dive travel will remain flat.
Cline's Diving Industry Survey Results
First Quarter 2008 Dive Business Survey
Cline's First Quarter 2008 Dive Industry Survey is in and a total of 320 dive businesses responded to this survey, and indicated the following results:
All dive businesses saw, on average, a 4.1% increase in their gross revenues for the 1st quarter 2008 versus the same period in 2007.
Retailers specifically were down slightly and reported a -2.0% decrease in their overall gross revenues in the 1st quarter for the year.
New certifications were also down similarly -1.8% specifically for retailers, but independent instructors showed a modest 1.8% increase in certifications.
Dive travel sales were down a whopping -4.9% specifically for retailers.
Dive equipment sales were also off, -2.2% specifically for retailers.
92% of the retailer respondents were from the USA.
96% of the retailer respondents were the facility owner or manager.
Each business category responded as follows for their Gross Income change in the 1st quarter 2008 versus the same period in 2007: (for categories over 9 respondents):
Business Classification
1st Q 08
% Change
Number Reporting
Dive Retailers
-2.0%
165
Independent Dive Instructors
+8.7%
54
Dive Resort or Resort-Based Dive Operators
+2.3%
24
Dive Travel Agents/Wholesalers
+4.4% 10
Dive Related Manufacturers +16.8% 27
Dive Liveaboard Boat or Charter Boat
All Other Industry Professionals
+1.4%
+10.7%
13
17
All Averaged/Total Respondents
+4.1%*
320*
* Above overall reported averages are adjusted averages for all business classifications, including those that were too small in number to include in this above table. Total number of businesses and reported overall average includes categories too low to calculate accurate category averages, but their responses were applied to the overall averages and totals.
The following Businesses Responded to this survey:
Business Classification
Total Respondents
% of Whole
Dive Retailers
165
51.2%
Independent Dive Instructors
54
16.7%
Dive Resort or Resort-Based Dive Operators
24
7.5%
Dive Wholesaler/Agent or US Booking Office
10
3.1%
Dive Related Manufacturers
27
8.4%
Dive Liveaboard Boat or Charter Boat
13
4.1%
Dive Related Media, Publication, Website
4
1.3%
Dive Training Agency
6
1.9%
Other Industry Professionals
17
5.3%
Total Respondents
320
100%
> Dive Retailers residing in the Pacific Time Zone responded with the largest decrease in gross revenues for the 1st quarter of 2008. While dive retailers in the Mountain Time Zone posted the highest gross increase as shown:
Retailers'
Time Zone (shows counts)
Gross
Revenues
New
Certifications
Travel
Revenues
Equipment
Revenues
Mountain Time Zone (11)*
3.5%
3.2%
12.1%
8.0%
Eastern Time Zone (77)
-0.4%
-1.1%
-7.0%
-6.2%
Central Time Zone (49)
-5.4%
-2.0%
-7.7%
-3.4%
Pacific Time Zone (19)
-7.1%
-9.2%
-7.4%
2.3%
* Caution should be exercised when interpreting data from fewer than 20 retailers. Mountain Time Zone specifically has a very low count, making the probability of high error rates likely.
> Although many retailers, as a whole, were down in revenues, their 2nd quarter outlook is very optimistic. In terms of forecasting, 47.1% of all businesses responded that they expect their gross revenues to increase in the 2nd quarter of 2008 as shown, while certifications remain optimistic, dive travel revenues are projected to remain flat:
All Businesses Forecast
2nd Q
Increase
2nd Q
Decrease
2nd Q
Same
Gross Revenues
42.2%
25.6%
24.7%
Dive Certification Numbers
35.9%
19.7%
23.4%
Dive Travel Revenues
22.5%
20.3%
25.3%
Equipment Sales Revenues
37.3%
13.7%
17.7%
See previous reports here:
Welcome to Cline Group's Dive Site
Best Regards,
William Cline
President
Cline Group Advertising & Marketing, Est. 1990.
The Diving Industry's Only Marketing, Advertising and Research Firm with 17 years of marketing diving worldwide. Find out how we can help your company at Cline Group Interactive
-----
Cline Group: 1740 Air Park Lane • Plano, TX 75093 • 972-267-6700 • Cline Group Interactive
All data and text (c) 2008 William Cline/Cline Group, Inc.
Reprint Rights are Given as Long As this Above Source is Credited.
In general, 42% of all (dive) businesses expect their 2nd quarter 2008 Gross Sales to be ahead of the same period in 2007:
> Retailers are optimistic that their 2nd Q 2008 gross sales and certification numbers will increase. However, retailers, as a whole, believe their 2nd quarter dive travel sales will not rebound and continue to be off as compared to their 2007 numbers.
> Independent Instructors also are optimistic that their 2nd quarter 2008 certification numbers will increase as compared to last year.
> In contrast, dive resorts or tropical operators, wholesalers and dive liveaboards are preparing for a decrease in travel sales for the 2nd quarter.
Summary:
> In general, confidence is high for the 2nd quarter of 2008. The South American region reported the highest confidence (57%), followed by Canada (50%), then the United States (47%).
> Overall, many business were down this first quarter. Although confidence is high for the 2nd quarter, almost all sectors agree, dive travel will remain flat.
Cline's Diving Industry Survey Results
First Quarter 2008 Dive Business Survey
Cline's First Quarter 2008 Dive Industry Survey is in and a total of 320 dive businesses responded to this survey, and indicated the following results:
All dive businesses saw, on average, a 4.1% increase in their gross revenues for the 1st quarter 2008 versus the same period in 2007.
Retailers specifically were down slightly and reported a -2.0% decrease in their overall gross revenues in the 1st quarter for the year.
New certifications were also down similarly -1.8% specifically for retailers, but independent instructors showed a modest 1.8% increase in certifications.
Dive travel sales were down a whopping -4.9% specifically for retailers.
Dive equipment sales were also off, -2.2% specifically for retailers.
92% of the retailer respondents were from the USA.
96% of the retailer respondents were the facility owner or manager.
Each business category responded as follows for their Gross Income change in the 1st quarter 2008 versus the same period in 2007: (for categories over 9 respondents):
Business Classification
1st Q 08
% Change
Number Reporting
Dive Retailers
-2.0%
165
Independent Dive Instructors
+8.7%
54
Dive Resort or Resort-Based Dive Operators
+2.3%
24
Dive Travel Agents/Wholesalers
+4.4% 10
Dive Related Manufacturers +16.8% 27
Dive Liveaboard Boat or Charter Boat
All Other Industry Professionals
+1.4%
+10.7%
13
17
All Averaged/Total Respondents
+4.1%*
320*
* Above overall reported averages are adjusted averages for all business classifications, including those that were too small in number to include in this above table. Total number of businesses and reported overall average includes categories too low to calculate accurate category averages, but their responses were applied to the overall averages and totals.
The following Businesses Responded to this survey:
Business Classification
Total Respondents
% of Whole
Dive Retailers
165
51.2%
Independent Dive Instructors
54
16.7%
Dive Resort or Resort-Based Dive Operators
24
7.5%
Dive Wholesaler/Agent or US Booking Office
10
3.1%
Dive Related Manufacturers
27
8.4%
Dive Liveaboard Boat or Charter Boat
13
4.1%
Dive Related Media, Publication, Website
4
1.3%
Dive Training Agency
6
1.9%
Other Industry Professionals
17
5.3%
Total Respondents
320
100%
> Dive Retailers residing in the Pacific Time Zone responded with the largest decrease in gross revenues for the 1st quarter of 2008. While dive retailers in the Mountain Time Zone posted the highest gross increase as shown:
Retailers'
Time Zone (shows counts)
Gross
Revenues
New
Certifications
Travel
Revenues
Equipment
Revenues
Mountain Time Zone (11)*
3.5%
3.2%
12.1%
8.0%
Eastern Time Zone (77)
-0.4%
-1.1%
-7.0%
-6.2%
Central Time Zone (49)
-5.4%
-2.0%
-7.7%
-3.4%
Pacific Time Zone (19)
-7.1%
-9.2%
-7.4%
2.3%
* Caution should be exercised when interpreting data from fewer than 20 retailers. Mountain Time Zone specifically has a very low count, making the probability of high error rates likely.
> Although many retailers, as a whole, were down in revenues, their 2nd quarter outlook is very optimistic. In terms of forecasting, 47.1% of all businesses responded that they expect their gross revenues to increase in the 2nd quarter of 2008 as shown, while certifications remain optimistic, dive travel revenues are projected to remain flat:
All Businesses Forecast
2nd Q
Increase
2nd Q
Decrease
2nd Q
Same
Gross Revenues
42.2%
25.6%
24.7%
Dive Certification Numbers
35.9%
19.7%
23.4%
Dive Travel Revenues
22.5%
20.3%
25.3%
Equipment Sales Revenues
37.3%
13.7%
17.7%
See previous reports here:
Welcome to Cline Group's Dive Site
Best Regards,
William Cline
President
Cline Group Advertising & Marketing, Est. 1990.
The Diving Industry's Only Marketing, Advertising and Research Firm with 17 years of marketing diving worldwide. Find out how we can help your company at Cline Group Interactive
-----
Cline Group: 1740 Air Park Lane • Plano, TX 75093 • 972-267-6700 • Cline Group Interactive
All data and text (c) 2008 William Cline/Cline Group, Inc.
Reprint Rights are Given as Long As this Above Source is Credited.
