Eric Sedletzky
Contributor
Dive shops are like art galleries, they’re a business of passion. I know so many people that got into a “bucket list” type of hobby business because they just wanted a crack at living their dream. They think they are somehow different from all the other failed businesses that came before them and if they just had a chance to prove to the world that they are better and know the secret.
Dive shops are a brutal business, especially now with the competition from the internet.
You will have to personally study the area and the market. What kind of diving, who is your market, is there a need you will be filling or are you just going to be another dive shop lined up wanting a little slice of the pie. What kind of rent/lease will you be paying and what is the location like. Will you sell gear and service regs - you will need to get trained for that for each brand and there is an insurance rider to pay for that liability.
Are you going to run trips? How are you going to set yourself apart from the other shops to make people go through you instead of the guy down the street?
Expect to work 12 to 14 hour days by the time the day is over and everything is taken care of once you clean all the gear, service equipment, do the orders etc. that is if there are customers coming through all day. You will be spending hours with customers explaining stuff only for them to tell you “I’ll think about it”.
Some days there won’t be a single customer and you will be stressing wondering how you will make it. You might do pretty good sometimes, then sub minimum wage other times.
If you don’t have grey hair now, don’t worry you will.
Not trying to scare you but do your research otherwise that nest egg could evaporate really quickly and you will have nothing.
Dive shops are a brutal business, especially now with the competition from the internet.
You will have to personally study the area and the market. What kind of diving, who is your market, is there a need you will be filling or are you just going to be another dive shop lined up wanting a little slice of the pie. What kind of rent/lease will you be paying and what is the location like. Will you sell gear and service regs - you will need to get trained for that for each brand and there is an insurance rider to pay for that liability.
Are you going to run trips? How are you going to set yourself apart from the other shops to make people go through you instead of the guy down the street?
Expect to work 12 to 14 hour days by the time the day is over and everything is taken care of once you clean all the gear, service equipment, do the orders etc. that is if there are customers coming through all day. You will be spending hours with customers explaining stuff only for them to tell you “I’ll think about it”.
Some days there won’t be a single customer and you will be stressing wondering how you will make it. You might do pretty good sometimes, then sub minimum wage other times.
If you don’t have grey hair now, don’t worry you will.
Not trying to scare you but do your research otherwise that nest egg could evaporate really quickly and you will have nothing.