One of the keys is to pace yourself. If you get off to a fast start you'll burn too much energy early and fade fast. Net-net will be a WORSE time than if you started "slow and steady."
Are you doing the swim in open water? Laps or straight shot?
I did mine in open water, doing 8 laps from buoy to buoy of 100 yards each. You loose a fair amount of momentum and therefore time in having to stop and turn, so if you have the choice between 400yds out and 400yds back, go for that.
What kind of exposure protection will you be wearing? Of course you'll need weight to offset any positive bouyancy, but I would say that you want to avoid excess bouyancy regardless. I found that even with lead to offset my wetsuit that my legs were too bouyant with the result being that I had trouble keeping them in the water, if you will. I had to work to "push" them back down into the water at the top of each kick. If you have to wear a wetsuit you might want to wear slightly negative fins to offset this effect, though I still had the problem even with my Jetfins.
Personally I find a stiffer fin better for diving or surface swims, so went with the Jets.
Keep your arms close by your side to reduce drag.
Get a good breathing and kicking rhythym going, and don't push too hard. My lap time was essentially the same for each of the eight laps
I did mine in 15:04. If I had known I was gonna JUST miss getting under 15min I would have pushed a bit harder at the end - OR sandbagged a bit and come in just under 16.