If the bands are old and broken in, then they don't need it too much. Also if you are a strong person, you can more easily tighten the cam band sufficiently to get it to snap shut securely. Women and children do not have the hand strength to easily close the buckle with a lot of force (comfortably anyway).
I myself don't wet the bands, but if I was teaching divers, I would definitely teach them to wet the cam band. It is an extra step, but it also serves to remind them that there is a very real potential for the cam band to become loose on a dive.
This extra step, should emphasize that they need to make sure they get it right. Plus, nylon does stretch when wet and this allows them to tighten the cam more easily..Still a smart thing to teach.
Also, the biggest issue I see, even from somewhat experienced divers is that they do not understand how the CAM action works, they don't understand how to have the buckle not threaded in the last slot, to tighten past the leverage point provided by the cam and THEN to thread the strap through the last slot. The failure to understand the mechanical advantage of the cam itself and the proper sequential procedure is the PRIMARY cause of problems with tanks coming loose.