Pictured above is a half-page advertisement printed in the July-August and September-October 1957 issues of the British Sub-Aqua Club (BSAC) magazine
Triton. It was placed by Sub‑Aqua Equipment Ltd of 81 Holland Road, Hove, Sussex, and invited “trade enquiries” about the “Shark Brand” range of swim fins, face masks, hand spears and breathing tubes. “Superfins”, which were the company’s flagship product, came with full foot coverage, open toes, side rails and central rib for reinforcement.
According to a later advertisement (above) placed by Sub-Aqua Equipment Ltd. in
Triton, a diver’s torch, depth gauge, weight belts and custom-built one- and two-piece foam neoprene wet suits were added to the Shark Brand range in 1959. Meanwhile, in the November 1958 issue of
Triton, Underwater Sports Ltd. of 126 Hanworth Road, Hounslow, Middlesex, announced its distributorship of the Shark Sports underwater range alongside French-made Champion sub-aqua equipment. Underwater Sports Ltd. shared the same address as Andrews & Dalton Ltd., which supplied the post-war leisure market with goods for all outdoor and indoor sports. Although Sub-Aqua Equipment Ltd. of Hove and Underwater Sports Ltd. of Hounslow mainly intended Shark Brand products to be sold by high street stockists, mail order dealers such as J. G. Fenn Ltd. retailed them as well until 1962. A bid to wind up Sub-Aqua Equipment Ltd. was tabled in July 1966.