On to Millard Brothers and their "Milbro" brand underwater swimming equipment (ad above). According to
Grace’s Guide to British Industrial History and the
Blue Book of Gun Values, Millard Brothers Limited was a family-owned business established in 1887 in London, England. From the early 1900s, the company distributed hardware and sporting goods in the United Kingdom and Ireland. The company’s trade name “Milbro” was a combination of the first three letters of “Millard” and “Brothers”. Using intellectual property and machinery confiscated from the Mayer and Grammelspacher Dianawerk (Diana Works) in Rastatt, Germany in 1945, Milbro began making airguns at its Diana Works factory in Motherwell, Scotland, in 1949.
The company’s range expanded to sailing dinghies, roller skates, darts, fishing tackle, toboggans, catapults and other “sporting goods of distinction”.
During the late 1950s, the British Sub-Aqua Club bi-monthly journal
Triton featured a series of half-page advertisements for Milbro underwater swimming equipment, “made from first class materials – reliable in performance”. An illustrated catalogue was available “on request”, with further information about a “full range of equipment, accessories and harpoon guns”. The advertisements ran between July 1957 and February 1959, giving details of Milbro’s “Adult”, “Marine” and “Junior” dive masks; its single- and double-bend breathing tubes; its “Seamaster” full-face mask with twin snorkels; and its “Swiftfin” and “Marine” open-heel swim fins, which were probably the only swimming fins ever embossed with the words “Made in Scotland”. All items of Milbro underwater swimming equipment were “packed in attractive, colourful boxes” illustrated in the Millard Brothers underwater swimming equipment ad below.
The most enduring product in Milbro’s underwater range was its R294 single-bend breathing tube. The then “largest stockists of underwater equipment in the British Isles” J. G. Fenn priced this snorkel at eight shillings and four old pence in an advertisement in
Triton’s January-February 1961 issue. Over four years later, the August 1965 edition of the consumer magazine
Which? published an article entitled “Masks & snorkels” with field test results on several breathing tubes including the Milbro R294, then priced at five shillings and nine old pence. The testers’ verdict was that breathing was “easy” but clearing “difficult” on the surface with the R294 snorkel, whose mouthpiece was “too flat” with a “poor” comfort rating.
Millard Brothers eventually discontinued manufacture of underwater swimming equipment altogether, narrowing its core operations over the years to fishing tackle, sporting firearms, ammunition, and security products.
We'll take a closer look at the individual models in the Milbro range of diving masks, breathing tubes and swimming fins in subsequent postings.