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The thing that bugs me about Bare though, is their advertising. They used to say their suit "converted" body heat into infrared radiation (i.e. heat). That's stupid because body heat is already IR.
But, I would still like to have one, stupid Marketing or not. If I avoided every product that I thought had outrageously stupid marketing... well, I wouldn't have very much "stuff".
I have the 5 mil and it is very warm. It's not magic. I have a 7 mil Bare Elastek which is warmer, but a bear to put on. I agree that Bare hyped the features a little too breathlessly, but if you can get one at a discount, I think it's probably worth it.