mike_s
Contributor
ChrisA:I always wonder why a bunch of dive shops don't get together a class action lawsuit about this price fixing. I mean way complain when you could do something.
There was a group called something like the "Retail Scuba Association" that got together several years ago. They got squashed by companies like Aqualung.
My guess is that by a huge margin the dive shops LIKE price fixing. If they didn't believe me it would end tomorrow. Think about it. it's a great deal for the retailer.
It's a great deal for a low volume shop that only sells maybe 1 regulator a month. It's the only way he can make a buck.
But with the Internet out there and the "savy shopper", why should they pay an extra $200 for the $595 regulator when they can buy it from a competitive shop for $399.
Just like the poster of this thread. He went to the shop that had it for the better price. He shopped it around. Aqualungs price restrictions are ham-stringing their dealers because they can't be compettiive. Especially when Aqualung "allows" Leisure Pro to sell them for $200 less, which also cuts their dealers that they say they are trying to protect.
What the consumer will do is not pay "list price" but buy a different brand product.
I wouldn't have bought my Aqualung product if it wasn't for the dealer givine me about the same price breaks. Of course he did it in huge volume and Aqualung didn't like it. So what did they do? they chopped him off at the knees. That's why many of us have quit buying Aqualung.
As for the original poster... he got a great price on this regulator. I'm glad for him. If he had to pay Aqualungs non-competitive list prices, I would have suggested that he purchase another brand.