I strongly disagree with this statement. You are not being hosed by the retailer (well maybe some) but the cost of doing business in Canada is higher and it is not the retailers fault. The manufacturers often charge more, duty and customs gets a piece of the pie. Many offshore companies deal though distributors located in the US and of course the strength of the Canadian dollar has a huge effect on the overall price.
When all you guys buy online there won't be a local store to get your warranty work done. Too bad for you but at least I own a compressor :mooner:
Very nice bum.
To clarify, I am NOT saying that we are being hosed by the retailer per se - we are in general the victims of being citizens of a fabulous country that doesn't have the same consumer base in population as our closest neighbor, the net result of which is yes, the cost of doing business is higher, and in the case of retail, where inventory is held over an extended period of time, nor do we see the immediate benefit of fluctuations in our currency versus the US dollar. Very clearly illustrated in new car prices.
From a business perspective, as a former successful Canadian business owner, I will say yes, please spend your dollars at home and support the economy and create jobs and be an upstanding citizen and so forth.
However, as a consumer, I have choices. One of those choices is how much I am willing and able to allocate to discretional spending on my hobbies. Particularly looking at my portfolio the last few months, I am going to look very closely at how far these dollars go.
Would I cross the border to purchase a new vehicle? No. Would I pop into a dive shop while on a business trip and buy a new regulator? Absolutely, if the cost-benefit-risk analysis is right, and it often is. If the same equipment can be purchased at half the cost (from a legitimate vendor), yes, I am probably going to do it, like it or not.
It's tough to run a small business, and doubly so when the business is centred around a non-essential activity like diving. Retail is a pain at best, it ties up capital and time, and the margins at the end of the day may have the owner wondering why they do it at all. So all of you LDS owners have my sincere apologies for cross-border shopping on occasion, but I am being honest. Your customer likely has disposable income, is educated, and quite possibly has the means and opportunity to shop elsewhere.
This means that, as an LDS or any other business large or small, to retain my loyalty (and I will give it, if earned!) you need to continually give me a reason to do so. Exemplary service, knowledgeable, friendly and helpful staff, quality of product, competitive prices, and a smile when I walk through the door will all go a long way towards me making my next purchase with you, whether it be equipment or my next course. Arrogance, pushy sales tactics, unnecessary upselling, and refusing to service a legitimately purchased product from somewhere else will all result in my walking out the door, never to return.
In reality, if you are a Canadian business owner, one of your risk factors is the fact that your prices will likely not be internationally competitive. Work with it, don't just bemoan the fact that some of your customers may make some of their purchases out-of-country. If you do it right, you still have an equal shot at their next purchase, and you have a chance to earn and keep that customer's loyalty by continuing to support them. Look at this particular scenario - you are the LDS. I am the customer who has purchased my new reg in the US. You have two choices - refuse to service me, or service me. Refuse, I don't come back. If you choose to support me, I spend the next 5 years spending money in your shop on various equipment, and maybe a course or two or three. So you blow off the customer for the sake of the margin on one regulator, and you lose all future business from that person. The math is not in your favour.
The mandate of a business owner is to constantly innovate and improve. Unless you're the phone company. Although sometimes they get it in the end too.
We live in a global economy. Deal with it, or fail. Markets evolve, new business models emerge to serve those markets, and old models fall by the wayside. Refuse to change, and you shall eventually be an ex-business owner. The "save the corner store from WalMart" mentality is quaint, and futile.
I am
not condoning grey markets - they're poison. No good for the consumer, or the industry.
I have lived in three countries in the last four years - Canada, U.S., and now Mexico. I have purchased gear in all three of them. I would expect that if I purchased a piece of equipment from a legitimate vendor in any of these countries, that the manufacturer would support me as a customer, regardless of where I happen to currently reside.
So enough blathering, Viva el Canada, and celebrate the fact that wherever you buy your new reg, you'll be breathing underwater with it.
Sorry for the diatribe, and boy, I wish
I had a compressor......