We definitely price match (and generally price beat), and I'm always very upfront about that, but I was curious from the consumer end, how people feel asking a shop to price match (whether it's a consumer confidence thing, or the culture of the shop) or if anybody has a shop that encourages people to price match, and how they go about letting people know that.
There's some places I go into that I would feel uncomfortable asking them to price match, through no fault of their own, and will go online without ever offering them a chance. At it least for most North Americans, we're kinda taught not to haggle, despite the fact I would much rather people "haggle" (which would just be "this costs X on LeisurePro, can I get it for X here?) than go online because they just don't feel comfortable asking--which is a largely ingrained consumer mentality. At least, it is for me.
We're riding the aforementioned dragon, but I was poking to see if anybody insight from a good or bad experience with shop in this regard, and why.