ScubaBoard Divers Compared to Non-ScubaBoard Divers: Preliminary Analysis

[AdivingBel]

No - marketing helps everyone FEEL special.

Wow...my head is spinning with the spin

 

[RJP]

I wonder what would happen if you put those same questions to the general population without regard to their interests in specific activities. If you asked the general population, for example, to indicate how much they enjoyed the peace and serenity of nature, might they answer in the same statistical pattern?

It's FUNNY you should ask...

Wait until you see the rest of the answers. This is about the CLOSEST out of the ten psychographic questions.

 

[chillyinCanada]

When it comes to the answers of the non-divers, would those include individuals that are into other somewhat riskier activities? I.e. mountain bikers, climbers, skiers?

As an aside, in my mind, while those those individuals that have at least taken lessons and had a dive or two are more, um, "enlightened" it turns out that I don't think of them as divers, merely as people that have been diving. This occurred to me as I was reading the other thread. Gave me a bit of chuckle at my expense.

 

[boulderjohn]

When it comes to the answers of the non-divers, would those include individuals that are into other somewhat riskier activities? I.e. mountain bikers, climbers, skiers?

It might be hard to separate them. Of all the really serious divers I have dived with in Colorado, I would guess that nearly all are skiers and most are climbers (some extremely serious). Two of my most recent advanced divers are avid mountain bikers, one of them a professional competitor. The other one only rides for fun now, but he used be a road biker who competed for many years against the likes of Lance Armstrong.

 

[Diver0001]

Very interesting! Divers are divers, it would appear.

The couple of significant differences appear to have possible relationships with the aspect "social media users"

I'm actually quite surprised at this result, tbh.

R..

 

[RJP]

It might be hard to separate them.

Nope. Very easy when you've got the raw data and analytic software. Which cut do you want first?

Snow Skiing
Snorkeling
Tennis
Golf
Road Bicycling
Walking for Exercise
Running/Jogging
Regular Exercise at a Gym
Snowboarding
Hunting
Fishing
Martial Arts
Mountain Biking
Hiking

I can give you non-diving, married men (or women) (with or without children) who ski, mountainbike, do martial arts, and have gone hunting at least once in their life. There are 39 of them in the non-diver database. Would you like that cut by age and income?

Here's how those 39 answered the "I don't mind taking a little risk..." question:



53% of theses non-diving, mountain biking, martial arts, married men. who have hunted at least once "Strongly Agree"

Compare that with 66% of Divers (all comers, including women) who say "I don't mind taking a little risk every once in a while."


---------- Post added December 11th, 2014 at 05:11 PM ----------

The couple of significant differences appear to have possible relationships with the aspect "social media users"

There's certainly a recruitment bias towards that. However, ALL groups were recruited via social media so that would skew all groups evenly. There should be little if any inter-group variance due to that, so the difference between any two groups is NOT due to social media bias.)

 

[Dr. Lecter]

Given the phrasing, I'm not surprised by the results. I do think it's interesting that some of the questions could be interpreted as showing SB divers as a tad more reserved about risk/adventure...something something angels fear to something.

What I think would be much more interesting would be asking SB and non-SB divers (A) what they'd think of as an ideal approach for similar dives with the same amount of $ to spend on gear, and (B) what they'd consider the most likely way in which they'd actually plan for and execute a given dive. Though I'm not sure how one would create a good set of questions to get at the distinction I imagine exists, I would bet that for (A) SB would skew towards showing up in a good used set of relatively hogarthian gear with either a BT or a Petrel, while the non-SB world would skew towards buying new gear of the kind hocked by LDSs/more popular online stores. Similarly, for (B) I think SB would tend to describe more planning and different goals/skills for the same dive than non-SB.

 

[RJP]

Given the phrasing, I'm not surprised by the results. I do think it's interesting that some of the questions could be interpreted as showing SB divers as a tad more reserved about risk/adventure...something something angels fear to something.

I'll bet that as likely more active divers (over-indexing for cave, tech, pros, etc) our definition of "a little risk" is probably a lot higher than their definition. A typical recreational diver's idea of risk is hitting 100'ft 30yds from the beach in Bonaire. What's your's?

 

[Dr. Lecter]

I'll bet that as likely more active divers (over-indexing for cave, tech, pros, etc) our definition of "a little risk" is probably a lot higher than their definition. A typical recreational diver's idea of risk is hitting 100'ft 30yds from the beach in Bonaire. What's your's?

This is Basic Scuba so I won't give my idea of diving that starts to get risky, but that's not the point. The point is that for an uncontextualized statement that 'yeah, a little risk is awesome in my book if I get to have some fun', SB might be a bit more hesitant to wholeheartedly agree given our possibly fuller understanding of what "a little risk" might actually entail.

 

[RJP]

an uncontextualized statement that 'yeah, a little risk is awesome in my book if I get to have some fun'

I'll have to go back and check... but I'm pretty sure that's not how the question was actually worded.

:d