It's the students who put in the effort to learn, and in effect train their bodies to perform these skills.
This is SO true . . . I don't think you can TEACH buoyancy control, but you can learn it. It's similar to riding a bicycle -- you can explain to some degree what's involved, but the person riding has to learn all the little tiny adjustments that go into keeping your balance while the bike is moving.
But you can certainly tell students that they SHOULD be able to do what I described, and even better, you can model it. I've watched students in my husband's OW classes watching me, and trying to do what I do. The nice thing is that, in the pool, nobody carries much weight, so balancing the equipment is not as big an issue as it is once they get into our cold open water.
I totally agree that too many people finish their classes without being given any goals, or seeing any good examples. I still remember swimming desperately after my OW instructor and watching his big fins kick up clouds of silt.