Just thinking aloud, but why would it be a bad thing if Dema had say, 2 /3 days for trade and 1/2 days open for the general public.?
I attend trade shows in various countries and quite a few of them are doing this now, I know some exhibitors may think its an inconvenience to deal with the public at large, but in my opinion "Joe Soap" in the street is the only real customer that counts, without him / her the industry ceases to exist.
Surely it could be a great opportunity for suppliers to show their full product range to a broader audience and travel destinations have an opportunity to get more folk interested in travelling to their facility.
The world is getting smaller, everybody, manufacturers, distributors, service facilities etc is trying to get closer to their target market (the man in the street) not further away.
Certainly if I were a manufacturer I would jump at the opportunity to maybe convert some customers onto my brand, listen to the general opinion of the public at large and even put out a few fires- obviously there could be no sales, but there could be a referance system to a shop closest to them, and even Dema scores with a possible few extra hundred or even a few thousand feet over the mat and all paying entrance - seems much like a win / win situation to me, which is working in other countries and industries.
Or am I missing something?.
No, not missing a thing, and I KNOW that suggestion has been expressed to DEMA staff.