It never ceases to amaze me how short-sighted some dive shop owners and managers are with regards to customers buying gear elsewhere.
Here if someone walks in the door with a pile of gear that they bought at Leisure Pro and asks for help putting it together, or a used regulator that they'd like checked out, we say, with a sincere smile, "Sure...bring it over here to the service counter". And we'll hellp put it together, or throw that regulator up on the flowbench for an analysis, the whole time engaging that customer (or visitor, as the case may be) in good conversation on positive topics. And we'll never bad mouth the place they bought it, or how they aquired it.
Even better, when it's all together or bench-checked and OK, we'll say thanks for letting us help you with that, and how else might we be of service. The cost for that assembly or bench testing is....check this out....zero.
Wait a minute, you say, are you a special kind of stupid? Why not verbally and financially abuse that customer - he did, in fact, let someone else profit from that sale and not you.
Well, let's see.....first, the sale has been made, so there is no sense crying over spilled milk, you missed it, for whatever reason, but you missed it. It's gone; let it go. Second, do you run advertisements, or maintain a website, or exhibit at tradeshows? And we do this why? To bring divers into our store! And does it cost money to do this? Yes of course. So now you have someone walk into your store, with gear they bought elsewhere. Well the first thing you might do is thank them, cause they walked in your door! And now, it's your chance to make a very positive and lasting impression, much unlike some of those that have been posted in this thread. Good feelings are yours to give and the potential for return is tremendous. Giving the customer a hard time only reinforces his desire to NOT come back in your shop and give you any business.
The same holds true when someone is standing in front of your counter with the price quote from
Leisure Pro or Scuba.com....if they can buy it for this amount from them, why won't you sell it to them to match that price? Is it over your actual cost? Will you lose 'real' money if you match that price? No, and will you satisfy (and keep ) that customer? Probably. If you refuse to meet that quoted price, for whatever excuse you may offer, then you are only reinforcing the fact that buying on the internet can really save them money, so they should do it more often.
So you do the math.......customers walking in your door? Good. A chance to make a positive and lasting impression on someone, especially while you are helping them out? Gooder! An opportunity to keep that person from running home and getting his credit card out while his computer is booting up for him to make his next purchase? Goodest!
Hope this sheds a little different view on the topic, and perhaps serves to help some of the shop owners and managers here have a slightly higher appreciation for that person that walks in the door, with or without a bag from Liesure Pro in their hands.