One of the main goals of marketing is to help potential customers understand whether the product or service you're selling is right for them. And, while most people feel that they don't "fall for marketing" the fact of the matter is that most people do. Ok, maybe they don't believe everything. But you can rest assured that they will always take you at your word when you communicate that your product is NOT for them.
My latest blog post - "Adventures In Scuba Marketing" - takes a look at the current "conventional wisdom" positioning of scuba diving... and the unintended impact it might be having on non-divers and current divers.
I'd be interested to know what folks "in the business" think about the topic.
Consider This...
My latest blog post - "Adventures In Scuba Marketing" - takes a look at the current "conventional wisdom" positioning of scuba diving... and the unintended impact it might be having on non-divers and current divers.
I'd be interested to know what folks "in the business" think about the topic.
Consider This...
