So, again, considering your past and current destination list on your website....
Retail buyers who are
just beginning to do dive travel are influenced to specific travel destinations by familiarity. This name recognition is a huge factor in selling a trip. This familiarity can come from multiple sources: from cruise ship accounts to unbiased
Dive Magazine advertorials; internet research (equally unbiased); pay-for dive review newsletters of bar-sinister heritage; or accounts from past visitors who are quite eager to validate their last vacation. Whatever- potential buyers like to have heard of the destination in some manner, at lest be able to pronounce it. This last issue may cause some problem with Maldives, much as Saba stirred up in the 1970's.
If I can't pronounce it, I aint going.
You say you had a negative experience in the Maldives. Since most real deal diving is done liveaboard, I would posit either you were land based or had an idiot for a boat captain. For US based travelers, the Maldives is pretty well on the opposite side of the Earth, not a lot of direct connections, although we have done the route through London, then stopped in the UAE and done some indoor skiing (just to say we did that).
I also see that your one Caribbean offering on a liveaboard is the cheapest option, and at my level of finely aged sensibilities- you couldn't get me on that barge with a gun. I suggest you offer a more upscale choice of Caribbean liveaboard. I do like that option of the out-islands of the Bahamas, which I put in the medium-hard-to-sell category.
All the rage? Wakatobi. And Raging Armpit, whadyacallit. SCUBABoard's Invasion trip to Philippines (Atlantis Puerto Galera)? Finally SB has hit it on the head. This is what the audience knows about and wants today.
I would look to an outfit with your trip spread to take me to places that I can't or won't do myself. The Galapagos is passe at this juncture, although you can really lure smart travelers with a land based offering at 1/2 the price of a confined ship board experience.
I would say that the big seller for US Divers would be Red Sea (Sharm). It is a survivable air flight, you can tie it in with an overnight+ in London (or pyramids?) and give them a whole lot of what any diver has
the ability to see : Wrecks. Shallow ones.
Palau, Yap yap yap.
But again, much as I found in skiing- we would find new design and current technology ski resorts in Europe, yet all the customers wanted were the names that they had heard, like innsbruck. There is so much more. Thus continues the ongoing marketability of Cayman, Nassau, Grand Bahama and even Jamaica. Momentum goes a long way in creating perceived value and desirability. You gotta sell what sells.
Ever heard of
Cuba?
Boy, that's going to be a daisy-chain.
Here: Travel - Houston's Premier Scuba and Dive Shop Oceanic Ventures Inc. is what I point to as an industry model. They run lots of interesting trips,
they do not overcharge participants to pay for their
full staff, they do polite and interesting emails to market their trips and monthly hosted Club meetings.
They have marketing nailed, trip destination selection easily followed. When they go to a well-trodden destination, it's usually a heavy metal excursion for those tech types.