They did not start it all. US Divers, Cressi, Healthways, and others were here before ScubaPro emerged out of the Healthway brand.
Scubapro teamed up with NASDS and "fixed" prices so that every dive store had the same price and the same sales line. In many towns, large enough to support more than one store, there was the US Divers dealer, and then the ScubaPro dealer, each, usually, dissing the other. US Divers allowed mail order sales, the old New England Divers, "Honest Archie", Richards Aqua-Lung Center in NYC, etc. ScubaPro only sold through the "pro" store. Interesting now to see both Aqua-Lung and ScubaPro resisting the ever growing e-commerce side of business. Oceanic, Dive-Rite, Zeagle,
Sherwood, Mares, and others have emerged with quality products and a sane approach to todays market. Since I am in NYC working at least once every quarter, LP is now my LDS.