EXCELLENT replies, everyone.. and so fast, too! That's why I love ScubaBoard...
OK, so the early results seem to indicate that it's not just a question of using ski underwear, and that dive underlayers really do matter. NOW, the question is, what is the price breakpoint..? You can get a $5 bottle of wine, you can get a $50 bottle of wine and you can get a $5000 bottle of wine. The $5 bottle might taste OK to 20% of the market, the $50 bottle might satisfy another 75%, and there will always be a few people who won't be happy without the top of the line...
SO, where is the "sweet spot" in dive underwear...? I'm going to look on eBay, but assuming that I'm not doing any ice diving, what would be the basic acceptable comfortable recommendation of the group? I dive in Dutch Springs, and the temperature at depth was 48 degrees last week. I don't mind spending a bit more if it is really worth it... I saved a few hundred dollars by going with Diving Concepts instead of DUI...!