Boogie711
Guest
By request - my monthly column:
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"The Day After Tomorrow"
May 2004
Coming soon to a silver screen near you death, horror and destruction from catastrophic global climate change. But the bigger threat to the environment may just be the hot air exhausted from the talking heads discussing it.
Im referring to The Day After Tomorrow. According to the Internet Movie Database (www.imdb.com), This movie takes a big-budget, special-effects-filled look at what the world would look like if the greenhouse effect and global warming continued at such levels that they resulted in worldwide catastrophe and disaster, including multiple hurricanes, tornadoes, earthquakes (I don't quite get the science of that one), tidal waves, floods and the beginning of the next Ice Age. The movie is due for release May 28.
What will be interesting is no so much the movie itself, which merely appears to be another American-centric big budget disaster movie, but rather, the reaction to the movie from both sides of the environmental spectrum.
NASA has already started to brace for a renewed debate on climate change. It has warned its in-house scientists not to discuss the movie, but has said that experts would be made available to answer questions about the validity of the science.
Noted environmentalist David Suzuki is already bracing himself for the impact from the skeptics. He reports that the movie is very much a work of fiction. It's a disaster film, and has no more grounding in reality than the director's last big movie, Independence Day. (The movie is) presented in a manner that will surely have all the people who think global warming is a myth in a tizzy. They will no doubt point to this movie as an example of how the whole idea of global warming is based on impossible doomsday scenarios that cannot be taken seriously.
Is Suzuki predicting that this movie may actually do more harm than good? Is it SO ridiculous, that hes trying to get out in front of it - distancing himself from a scientific or regulatory backlash? Heres the problem with Suzuki distancing himself in advance he didnt do it soon enough. The Associated Press was reporting crazy allegations about global climate change as far back as October 2002, when they reported a study that Manhattan would be completely underwater within a century unless the Kyoto protocol was implemented.
Climate change alarmist's best friend, former US Vice-President Al Gore, was trumpeting the movie to the media. Hes claiming the movie presents us with a great opportunity to talk about the scientific realities of climate change."
Whats truly scary is not a big budget disaster movie. After all, no one is really worried about transgenic cloned dinosaurs attacking us, in the aftermath of Jurassic Park. Whats scary is that Gores thinking may be correct. In an election year, every vote matters, and political regulators run scared at any opportunity. There may very well be regulatory impacts much less serious discussion based on a Hollywood work of fiction.
Sadly, the concept isnt unheard of. Until 1998, both Canada and the United States shared a common standard for the amount of trichloroethylene (TCE) found in potable groundwater 50 parts per billion. That was until A Civil Action came out. In the movie, John Travolta starred as a lawyer seeking justice on behalf of families poisoned by TCE. Shortly after the movie was released, the US government moved the standard for TCE to 5 parts per billion a level based not on sound science, but on public fears and misunderstanding. I wont debate safe standards Im not a scientist but the Canadian standard hasnt changed. In fact, the US government has considered reinstituting the old limits, just because theres no benefit to such a low standard.
Its a sign of the age we live in. Complex scientific debates, nuances and understandings are communicated in 15 words or less. TCE is bad, so we should get rid of it. So they did. So ask yourself - what happens when its your product thats placed in that mental framework?
This movie is not even junk science its junk science served with buttered popcorn. But just like corn kernels, complex issues like global climate change can easily pop into fluff.
Go watch the movie, and enjoy your popcorn. But remember that when it comes to complex debate, you either have to be prepared to fight the popcornization of your issues, or face the consequences.
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Link of the Month
The graveyard where urban legends go to die is www.snopes.com.
Snopes is the closest thing to an authoritative source on the junk science and urban legends you hear about every day and a very entertaining resource as well.
--------------------------------------------------------------------------------
Talk To Us!
Bad things can happen to good companies.
When it happens, the smart companies call Checkmate Public Affairs.
We love to hear from our readers. Please call, email, or write us a letter Its what keeps us sharp. Not many people get the opportunity to interact with interesting people every day, so we like to remember that and take advantage of it.
Are you curious about us? Checkmate Public Affairs specializes in Defending Good Science. We manage issues. And we deliver results, because we love what we do, and are fanatic believers in mind-blowing customer service.
Checkmate is dedicated to assisting corporations with science-based risk & crisis communications and issues management. We are a small firm with a niche practice which means we arent loaded with the overhead and complicated structures of many big agencies.
Do you have any questions? Are you feeling uncomfortable about a situation? Are you on the wrong end of an attack? Call us! Were friendly, easy to talk to, and are blessed with a natural sense of curiosity. The call is free, and wed love to take you through some basic issues management with a free, 100% confidential, initial consultation.
--------------------------------------------------------------------------------
Jeff Chatterton, President
Checkmate Public Affairs
Phone (519) 342-0025
Toll-free (877) 284-7952
Fax (519) 342-1221
www.checkmatepublicaffairs.com
"Defending Good Science
--------------------------------------------------------------------------------
"The Day After Tomorrow"
May 2004
Coming soon to a silver screen near you death, horror and destruction from catastrophic global climate change. But the bigger threat to the environment may just be the hot air exhausted from the talking heads discussing it.
Im referring to The Day After Tomorrow. According to the Internet Movie Database (www.imdb.com), This movie takes a big-budget, special-effects-filled look at what the world would look like if the greenhouse effect and global warming continued at such levels that they resulted in worldwide catastrophe and disaster, including multiple hurricanes, tornadoes, earthquakes (I don't quite get the science of that one), tidal waves, floods and the beginning of the next Ice Age. The movie is due for release May 28.
What will be interesting is no so much the movie itself, which merely appears to be another American-centric big budget disaster movie, but rather, the reaction to the movie from both sides of the environmental spectrum.
NASA has already started to brace for a renewed debate on climate change. It has warned its in-house scientists not to discuss the movie, but has said that experts would be made available to answer questions about the validity of the science.
Noted environmentalist David Suzuki is already bracing himself for the impact from the skeptics. He reports that the movie is very much a work of fiction. It's a disaster film, and has no more grounding in reality than the director's last big movie, Independence Day. (The movie is) presented in a manner that will surely have all the people who think global warming is a myth in a tizzy. They will no doubt point to this movie as an example of how the whole idea of global warming is based on impossible doomsday scenarios that cannot be taken seriously.
Is Suzuki predicting that this movie may actually do more harm than good? Is it SO ridiculous, that hes trying to get out in front of it - distancing himself from a scientific or regulatory backlash? Heres the problem with Suzuki distancing himself in advance he didnt do it soon enough. The Associated Press was reporting crazy allegations about global climate change as far back as October 2002, when they reported a study that Manhattan would be completely underwater within a century unless the Kyoto protocol was implemented.
Climate change alarmist's best friend, former US Vice-President Al Gore, was trumpeting the movie to the media. Hes claiming the movie presents us with a great opportunity to talk about the scientific realities of climate change."
Whats truly scary is not a big budget disaster movie. After all, no one is really worried about transgenic cloned dinosaurs attacking us, in the aftermath of Jurassic Park. Whats scary is that Gores thinking may be correct. In an election year, every vote matters, and political regulators run scared at any opportunity. There may very well be regulatory impacts much less serious discussion based on a Hollywood work of fiction.
Sadly, the concept isnt unheard of. Until 1998, both Canada and the United States shared a common standard for the amount of trichloroethylene (TCE) found in potable groundwater 50 parts per billion. That was until A Civil Action came out. In the movie, John Travolta starred as a lawyer seeking justice on behalf of families poisoned by TCE. Shortly after the movie was released, the US government moved the standard for TCE to 5 parts per billion a level based not on sound science, but on public fears and misunderstanding. I wont debate safe standards Im not a scientist but the Canadian standard hasnt changed. In fact, the US government has considered reinstituting the old limits, just because theres no benefit to such a low standard.
Its a sign of the age we live in. Complex scientific debates, nuances and understandings are communicated in 15 words or less. TCE is bad, so we should get rid of it. So they did. So ask yourself - what happens when its your product thats placed in that mental framework?
This movie is not even junk science its junk science served with buttered popcorn. But just like corn kernels, complex issues like global climate change can easily pop into fluff.
Go watch the movie, and enjoy your popcorn. But remember that when it comes to complex debate, you either have to be prepared to fight the popcornization of your issues, or face the consequences.
--------------------------------------------------------------------------------
Link of the Month
The graveyard where urban legends go to die is www.snopes.com.
Snopes is the closest thing to an authoritative source on the junk science and urban legends you hear about every day and a very entertaining resource as well.
--------------------------------------------------------------------------------
Talk To Us!
Bad things can happen to good companies.
When it happens, the smart companies call Checkmate Public Affairs.
We love to hear from our readers. Please call, email, or write us a letter Its what keeps us sharp. Not many people get the opportunity to interact with interesting people every day, so we like to remember that and take advantage of it.
Are you curious about us? Checkmate Public Affairs specializes in Defending Good Science. We manage issues. And we deliver results, because we love what we do, and are fanatic believers in mind-blowing customer service.
Checkmate is dedicated to assisting corporations with science-based risk & crisis communications and issues management. We are a small firm with a niche practice which means we arent loaded with the overhead and complicated structures of many big agencies.
Do you have any questions? Are you feeling uncomfortable about a situation? Are you on the wrong end of an attack? Call us! Were friendly, easy to talk to, and are blessed with a natural sense of curiosity. The call is free, and wed love to take you through some basic issues management with a free, 100% confidential, initial consultation.
--------------------------------------------------------------------------------
Jeff Chatterton, President
Checkmate Public Affairs
Phone (519) 342-0025
Toll-free (877) 284-7952
Fax (519) 342-1221
www.checkmatepublicaffairs.com
"Defending Good Science