bshonesy
Registered
The real question is why scuba hasn't pulled in the same luxury market. I think it's because the barriers to entry are just a bit too high because of the fragmented way we do dive training and travel. A little too much training and a little too difficult to figure out destinations/flights/ops/lodging. The Instagram crowd can get what they want from a DSD at a resort they'll be at anyway without all the additional work.
I guess I’d say that diving has some components that do not appeal to larger luxury market. For one, many people have anxiety from jumping into water with unknowns (they think sharks are going to get them), or anxiety about breathing underwater (at least this one is more reasonable). Then later on to that the fact that the industry is basically the same as it was in the 1990s. Sure you have online course work, but the way dive shops work and market themselves is no different than the 90s in my opinion. People are used to getting everything they need from the internet, when/where is the class, who’s teaching it, what are my options, what equipment do I need how can I order it online, how much is it. I find that by and large dive shops have outdated websites, the prices are not even accurate or kept up with, you have to go down to the store to inquire about courses, I don’t know when/if they are offering a course (for most stores, some exceptions), and the whole thing is just clunky. Meanwhile, if I’m a skier, I can sign up for and pay for everything I want to do online. I can rent equipment ahead and see what that will cost. Also we’re talking about a hobby that involves learning a little science, which I think those of us who love this sport enjoy, but as a scientist myself who frequently gets the eye rolls when I get excited about something nerdy, I fully recognize this science and gear not what everyone finds interesting. So I think it’s kindof a multilayered thing. But I personally am not looking to have to wait in line for 15 min to climb back up the ladder like one does to get on a ski lift, so I’m thinking maybe I don’t want it to be such an enormous thing?