Here at time 1:30, the nice lady explains that making a sound will even make your exhalation last longer. I do not have any proof of that and it seems to me that Padi never communicated about that. However one thing is sure is that if a student stops making a sound during the (vertical) OW CESA, the instructor has to stop his ascent immediately.Which of course is exactly the wrong thing to teach because you have to forcefully exhale to make the sound and if by some miracle you can stick to 9m/m ascent rate, there is no way you can keep it on for the full minute it takes to come up from 9 metres. You can only hope your student won't be dumb enough to do that from any real depth.
Like Jim said: an incredibly stupid exercise.