If you are looking for high quality 18650 industry cells, look at Panasonic, Sony, Sanyo or Samsung and only take cells with Mangan (Mn) in their chemistry. Last thing important is the presence of a protection circuit. Then you can't be wrong-
nice side effect here - the printed capacity is correct with all these cells - avoid all from China, including Trustfire.
And if you what to take good care about your battery, read this article from the battery pope:
How to Prolong Lithium-based Batteries - Battery University