i was looking into buying one of these as i've only seen good reviews etc etc. the problem that arises is that they just don't seem that popular over here, and seeing as many of you have it fitted in a shop to your size, i feel if i purchased in online from the the great US of A i would be better off buying a more EU friendly brand and one which doesn't have this fitting procedure. seems very pedantic as i've never had a bc properly measured and fitted but it seems like you're paying for a bit of a service as well as a product? I may be putting too much weight on this issue but thought i would ask. Cheers in advance.