Gilligan
Contributor
slowhands:Olympus did make some really great cameras for underwater use, but time marches on. The competition is tough, and they had a first ever loss in 2004, then laid off 30% of the imaging division workforce starting in May 2005. Running leaner, Olympus seems to have refocused its mid-range and high end strategy into two product lines: a cheaper mid range SP series line, and their high end DSLRs in the E series. Under financial pressure, Olympus seems to have killed the outstanding upper midrange C-x0x0 series abruptly in September 2005, leaving many loyal Olympus midrange customers wondering if it was time to switch to another brand.
The new SP-320 and -350 are usable, but their average lenses, slow operation and limited features are just not in the same league as the C-x0x0 family. To be fair, he SP series is in the $300-400 range, while the C-x0x0 series was in the $600-900 range. Olympus probably decided to try maximize profit by selling higher volumes of the cheaper cameras, and trying to steer mid-range and high end customers to the DSLR line, which has a longer life and lots of add-on potential.
The problem with this strategy is that the competition at the low end is brutal and these SP models are lukewarm entries, while their DSLR line-up is just not yet popular with professionals, who invariable choose Canon or Nikon. It leaves their midrange customers with nowhere to go but to the competition.
I couldn't agree with you more. I am still using my $200, refurbished Oly C4000Z's, which was a reduced features version of the C4040. From all that I have read on this thread I don't plan on upgrading any too soon, especially with an Olympus brand. The C5050 was their peak of point-and-shoots. After that Olympus crashed as far as I'm concerned.
Many brands of the newer point-and-shoot cameras have dropped features for cost as the competition is fierce. Most consumers seem to look at megapixels and not much else. Many, if not most, of the newer point-and-shoots have no zoom feature in the macro mode. The lens is fixed so you have to move the entire camera too and from the subject. Try that on the head of a moray eel.