I cant recall if this was already posted, but here was my response from discovery channel:
Dear Viewer:
Thank you for contacting Discovery Channel. We appreciate your
correspondence and for taking the time to share your thoughts and concerns
with us about Shark Week.
In an effort to ensure the highest quality programming, comments such as
these are taken very seriously. Each and every comment is forwarded on to
our programming executives for review and consideration. Maintaining the
integrity of all of our networks is our primary goal. It is these types of
comments that contribute to creating change and improving our programming.
We at Discovery Channel take seriously the plight of sharks around the
world. Each year we partner with Ocean Conservancy on a Public Service
Announcement about the state of sharks which airs throughout Shark Week.
We also dedicate a large portion of our website to shark conservation.
Please visit discovery.com/sharkweek for more information on this topic.
Again, thank you for contacting Discovery Channel.
Sincerely,
Viewer Relations
Discovery Channel
-kind of a blow off.