I would be curious to know what percentage of AI customers on Cozumel are there to dive. Judging from the activity I have seen around their piers (or the lack of it), I would hazard a guess that it's a pretty low number.
During our meeting with Secrets management in January, we were told that only 8% of their guests are divers. I suspect what he really meant was that only 8% of their guests dive with the on site operations. His tone in my opinion (shared by others) was very condescending towards divers.