DiveNewsWire
Contributor
Just in time for the Season Kick Off, National Geographic Snorkeler & SWIM offers for a limited time a VERY SPECIAL Dive Industry Program.
Nat Geo Snorkeler recognizes the challenges faced by the Dive Industry and they have a way to help. It is as simple as 1-2-3!
1. Reach out to Nat Geo Snorkeler and become a Dealer. Already a dealer? Thats great, you can also take advantage of the Dive Industry Program.
2. Place an order of a minimum of $500 to ship before May 31, 2014 and youll receive THE BEST PRICE. Get FFA with just a $1000 order! (Within the Continental USA.)
3. Receive a press release template to help you announce to your customers and community that YOU ARE an Authorized National Geographic Snorkeler & SWIM Center and when they support you, they support the National Geographic Society as you already do.
There are a group of very successful operators that dialed in the combination to recruitment and growth a very long time ago. They dont waiver, they stay focused on swim, snorkeling and diving. Think of it as the natural evolution of a diver.
So when you start working on your strategy plan as follows. Plan a small section of your show room as a Swim Center. Create a distinctive area for Snorkeling. Where possible, blend some of Swim Products into the Snorkeling items and the Snorkeling items into your Dive Display to increase cross sales and maximize branding.
To optimize your recruiting success identify and focus on the customer base that are most predisposed to becoming divers. A concept to help visualize the sales process utilized by professional sales trainers and consultants is the sales funnel. For the purpose of our Industry lets take a look at the Dive Industry Sales Funnel we have created for you. At the top and outside the funnel we have the largest group, the life style crowd, island seekers; beach lovers everywhere to create a mental image think parrot heads. Approaching the funnel we have swimmers, by far the second largest activity group in our example. The third group is the snorkeling crowd. Far less in numbers, but relatively close to the next step Dive Operators are focused on of becoming Scuba Divers. The fourth group is the Divers; you know how much of the population they represent. Last and least in numbers is the fifth and final group in our example captured under Tech.
If you subscribe to this concept now you can start to reverse engineer your strategy and begin the most important business game ever capture the mind!
Get started by branding your facility within your community as an Authorized National Geographic SWIM and Snorkeling Center
National Geographic Snorkeler & SWIM invites you to take the first step and contact them by writing to info@NatGeoSnorkeler.com visit www.NatGeoSnorkeler.com to learn more. Or, simply pick up the phone and call 772.781.1721 Monday thru Friday 8AM-4PM EST.
National Geographic Snorkeler & SWIM made available by FAIC under a license from the National Geographic Society.
Learn more about FAIC Watersports by visiting www.FAICwatersports.com
Learn more about the National Geographic Society by visiting http://www.nationalgeographic.com/
More...
Nat Geo Snorkeler recognizes the challenges faced by the Dive Industry and they have a way to help. It is as simple as 1-2-3!
1. Reach out to Nat Geo Snorkeler and become a Dealer. Already a dealer? Thats great, you can also take advantage of the Dive Industry Program.
2. Place an order of a minimum of $500 to ship before May 31, 2014 and youll receive THE BEST PRICE. Get FFA with just a $1000 order! (Within the Continental USA.)
3. Receive a press release template to help you announce to your customers and community that YOU ARE an Authorized National Geographic Snorkeler & SWIM Center and when they support you, they support the National Geographic Society as you already do.
There are a group of very successful operators that dialed in the combination to recruitment and growth a very long time ago. They dont waiver, they stay focused on swim, snorkeling and diving. Think of it as the natural evolution of a diver.
So when you start working on your strategy plan as follows. Plan a small section of your show room as a Swim Center. Create a distinctive area for Snorkeling. Where possible, blend some of Swim Products into the Snorkeling items and the Snorkeling items into your Dive Display to increase cross sales and maximize branding.
To optimize your recruiting success identify and focus on the customer base that are most predisposed to becoming divers. A concept to help visualize the sales process utilized by professional sales trainers and consultants is the sales funnel. For the purpose of our Industry lets take a look at the Dive Industry Sales Funnel we have created for you. At the top and outside the funnel we have the largest group, the life style crowd, island seekers; beach lovers everywhere to create a mental image think parrot heads. Approaching the funnel we have swimmers, by far the second largest activity group in our example. The third group is the snorkeling crowd. Far less in numbers, but relatively close to the next step Dive Operators are focused on of becoming Scuba Divers. The fourth group is the Divers; you know how much of the population they represent. Last and least in numbers is the fifth and final group in our example captured under Tech.
If you subscribe to this concept now you can start to reverse engineer your strategy and begin the most important business game ever capture the mind!
Get started by branding your facility within your community as an Authorized National Geographic SWIM and Snorkeling Center
National Geographic Snorkeler & SWIM invites you to take the first step and contact them by writing to info@NatGeoSnorkeler.com visit www.NatGeoSnorkeler.com to learn more. Or, simply pick up the phone and call 772.781.1721 Monday thru Friday 8AM-4PM EST.
National Geographic Snorkeler & SWIM made available by FAIC under a license from the National Geographic Society.
Learn more about FAIC Watersports by visiting www.FAICwatersports.com
Learn more about the National Geographic Society by visiting http://www.nationalgeographic.com/
More...
