The advantage of cellphones is that they apply a lot of post-processing onto images they take automatically, whereas regular cameras leave that up to the user, and most users don't have neither the skill, nor the time to invest into this level of editing. You see this in above-water photography as well - many new owners of a fancy expensive camera are wondering, why do their cellphone point-and-click pictures look better than what's coming out of their multi-thousand dollar DSLR/MILC.