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Not nearly as effective as it's reputed to be. Positive reinforcement is much more effective.

"Negative reinforcement" and "positive reinforcement" also doesn't mean what many people think they do.

As my son, the zookeeper, reminds me almost daily!
 
Is anybody interested in hiring a lobbyist to work on behalf of scuba board members. Specifically for Cozumel. I'm thinking 50$ per Cozumel enthusiast would get some real work done. Suggestions?
 
Is anybody interested in hiring a lobbyist to work on behalf of scuba board members. Specifically for Cozumel. I'm thinking 50$ per Cozumel enthusiast would get some real work done. Suggestions?



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Not nearly as effective as it's reputed to be. Positive reinforcement is much more effective.
Intermittent (inconsistent) positive reinforcement is the strongest of all according to the freshman psych course I took way back when dinosaurs walked the earth. It's the hook in gambling addiction.
 
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