Let me jump in and give RJP a break from pushing the marketing angles.
Personally, I'm rather conflicted, as on one hand, I'm an obsessive-compulsive safety freak, but on the other hand, I'm very much a go-with-the-flow, don't-rock-the-boat kind of guy. So, I bought a CO analyzer when they became cheap enough, specifically for a trip to an off-the-grid dive location, yet I ended up not using it, as it seemed a bit too much of a hassle, and not part of the "normal" procedures that everyone expects. (And I feel like an idiot for having behaved that way...) I think my internal conflict is what the overall market is facing, too: analyzers have become cheap enough that it seems silly not to analyze every tank, but very few people are doing it yet, so it still feels annoying and abnormal.
I was recently flipping through the Spring 2015 issue of Alert Diver, and there's an incident report of a very serious CO poisoning, quite nearly fatal. The article is full of praise for the excellent pre-trip training and planning, resulting in prompt rescue, appropriate first-aid, and eventual full recovery for both victims. But in the incident, no one had a CO analyzer, no one analyzed anything, and in the recommendations, they give very weak advice, to "Ask the dive shop when their air was last evaluated" and only "
Consider [emphasis mine] learning to use and bringing air test kits with you".
Now, imagine an identical incident report, except that two misfilled nitrox tanks resulted in two divers in convulsions with oxygen toxicity. But thanks to their well-trained and quick-thinking colleagues, they are quickly brought to the surface and resuscitated, with a full recovery. But no one on the expedition had brought an oxygen analyzer, no one had analyzed any tanks. Would the equivalent article be unreserved with praise? Would it say only, "Consider learning to use an oxygen analyzer and analyzing your nitrox tanks before diving them"?
Why the double standard? I'm guessing that this is just a historical glitch. If/when people realize that CO analysis is cheap and easy and portable, then it will start becoming the standard, expected behavior. You could even imagine OW certification courses teaching students to analyze EVERY tank for CO, just as current nitrox certification courses say to personally analyze every tank of nitrox. THAT would be disruptive market behavior, as it would create a huge (by Scuba standards) market for CO analyzers, where there's only a tiny one right now.
So, how do you get people to realize that CO analysis is cheap and easy and portable? I guess you could build a great analyzer that's cheap and easy and portable. Beyond that, how you get people to become aware of a product, or even that they want/need a new product category, or change attitudes and expectations, I have no idea whatsoever. I wonder if it's related to this "marketing" stuff that RJP keeps trying to sell...