Olympus has announced new PEN cameras with auto focus FASTER than a dSLR.
Just got back from three weeks in the Keys, frankly, if PEN cameras are a "fringe," then there is an awfully big fringe because I saw several of them in use. Yes, of course the camera bucket bobbers are most common but among people who spent a little more money I saw several FIX and Nauticam Canon S and G series units in use, at least one Oly in a Nauticam and several PEN cameras in both Nauticam and Oly housings and one Sony NEX in a Nauticam. I saw no dSLR rigs at all. Of course, that is hardly scientific but these cameras (PEN, NEX, mirrorless and advanced P&S) do seem popular just from the one data point. I also stopped by Reef Photo (they thought I was a bum looking for a bathroom, I had a rented junk bicycle with wobbly wheels and a backpack on just like all the street bums in Lauderdale,
, I was snorkeling every beach diving local from South Lauderdale to North of Boca) and it was interesting what they had in their display counters.
The new high speed focus that is coming for all of these mirrorless and advanced P&S cameras will soon make it difficult to justify the extra bulk of a dSLR but as I say that, Canon rumors a new smaller dSLR.
Schwinn Co. had said, about 1978, that mountain bikes were a fad, Schwinn filed bankruptcy in 2001, after having missed out on millions in sales of the "fad" and then entering the MB market too late with too little. The current "Schwinn" line of bicycles are not Schwinns, they are made in China Inc. (can anyone name an actual Chinese brand of anything, good grief) or similar and the Schwinn remaining family builds bicycles under the Waterford name since the rights to their name were transferred in the bankruptcy. You see thsi over and over in companies.
"On September 11, 2001, Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners.[46] In 2004, Pacific Cycle was in turn acquired by Dorel Industries."
Markets change, companies have to make decisions based on their perceptions and capabilities, sometimes they are right (Apple) and sometimes they are wrong (Schwinn), mirrorless cameras could be such a fork in the road, what will the consumer want, I know what I want, who will make it for me?
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