Shark week just isn't what it used to be. I can remember being riveted to the television every single night, this year I think I caught 1 show so far. Maybe if the Discovery Channel had spent its money on creating new and more informative programs rather than on their Bight University marketing campaign I would have spent more time watching.
Although, I don't think the problem is just shark week, I would say that the overall quality of the Discovery Channel's prgramming has dropped drammatically over the past several years. The only show I watch regularly now is Deadliest Catch. The same is true for the History Channel (except for Deep Sea Detectives of course), Sci-Fi Channel, etc. I think the cable channels in general need to stop spreading their programming so thin, concentrate on their flagship channels, and reconnect with their core audiences.
I am now returning my soap box to the closet, sorry about that.