Everybody wants to protect his or her pocketbook! The disappointed customer wants to protect his and so does the operator. Is one person protecting his own interests more "moral" than the other one protecting his own interests with equal fervor? Is is really "immoral" if the policies, terms, and conditions were provided to the customer in advance but the customer failed to take note? Trip insurance exists for a reason, and the reason is simply that service providers decline to accept financial responsibility for events beyond their control that interrupt their customers' vacations and holidays.Quero:
On the other hand, if one is on the receiving end of such a policy and believes this is an immoral practice (not necessarily illegal), and exercises free speech rights to make it known in not-fine-print on a public forum in hopes to generating ill will toward the operator as a retaliatory measure, well, I don't see that as disingenuous. That's just exercising customer clout to impact public opinion & hold an operator accountable for what they're doing. Not to a court of law, but to a court of public (and customer) opinion.
As I have repeatedly said, most operators do try to offer some sort of accommodation or compensation to disappointed customers even though they are not legally required to do so, but if a hypothetical customer flat out demands a full refund and then claims the operator is immoral when the refund is not forthcoming, subsequently appealing to the court of public opinion in an attempt to vilify the business and cause irreparable harm to the operator's livelihood, I would find the customer to be the immoral boor and not the operator.
Most operators do a great job with customer service and know it is in their best interest to go the extra distance to try to make disappointed customers happy. The few that won't do this, even when they are not legally obligated, should not be in an industry centered on customer service. But that does not entail that every operator should have to automatically offer cash refunds for any and all trip cancellations due to weather or other force majeure reasons that they are powerless to control.