Well, I just had to ask myself why Leisurepro and Scubapro would do this. The answer I come up with is that Scubapro was having good success in interrupting Leisurepro's supplies but they also do not want to lose the largest scuba retailer in the world.
Maybe it was other dealers who weren't placing orders with ScubaPro because they kept having to deal with
* A LDS that agrees to "beat any price" but gets tired of having to compete against LP and doesn't order as much ScubaPro product if they are always having to "price match it." This has happened with certain LDS's complaining to manufacturers about LP and the manufacturer making LP and authorized dealer. Prices went up overnight. (imagine that).
* It's a faltering economy and ScubaPro dealers "just aren't ordering as much" as past years. LP is "perceived" as being the cheaper place to buy it. So lots of customers check there, and/or just go ahead and buy there. Especially when LDS's aren't ordering as much and don't have much in stock. When we had a local ScuabPro dealer, it wasn't worth much of going by there, because they barely stocked anything in the ScubaPro line.
I just spent the week at DEMA and in the seminars a recurring theme is that people buy things online. They don't even think to go locally. I personally have an Amazon Prime account so I buy tons of items without ever checking locally. Occasionally I see later that I could have bought the same thing locally for the same price, but never a better price, .
rarely will I find it locally at a better price. I would prefer to buy it locally, but say I want something advertised in Best Buy flyer in the Sunday paper. I have to leave work, drive across town, go fight lunchtime crowds..... only to find out that they only got quantity 5 of the item in and they are already out of them the day after the flyer came out.
a few times of that, and you quit going to that shop for stuff....
Even now days when you buy locally, with a Smart Phone (iPhone, Droid, etc), you can Google any item from the store to see what it costs online and what other vendors (online and local) have it for sale for.
heck... they even make app's that let you scan the barcode and gives you everyone's local and internet price.
