Is the term "expedition" grossly overused?

[Jcp2]

Expeditions scare away a lot of people. Safe trip to see something novel may be a better tag for the future.

Strategy: Dive Industry Marketing to Non-Divers - Scubanomics

 

[broncobowsher]

It's so overused they used it to name a big typically unnecessary vehicle here in the US of A

That is only a moderately big vehicle. When do you want to go on a dive Excursion? They are bigger.